“User experience” is a broad term for a simple goal: crafting an experience your end-users enjoy. This is a simple concept, simple deployment, and expected results, but your results may vary. Let’s dig deeper into the user experience dilemma.
What is a good user experience? That’s half the fun – trying to predict human behavior. Until Google invents a magic crystal UI ball, we’re stuck researching, implementing and repeating this process multiple times during a product’s life cycle. Here at Liaison Technologies, we’re tasked with trying to predict customer interactions with the products they use on a daily basis. Imagine driving a car that was a hand-me-down, 20 year old, purple Geotracker (I’m really, really sorry) every day. Some people may dream of such elegance, but my bet would be most of us would not enjoy the daily commute.
How is your customer facing application any different? Minus the motor, mechanics, electric and other vehicle functions, the answer could still be down to the feeling you get when test driving your dream car, or working in an application that makes your work a little more comfortable and bearable.
At Liaison, we’re researching, developing with and implementing the latest front-end frameworks, best practices and tools to deliver a quality user experience. Why is this important in the field of data integration and management? We’re expected to deliver a quality product, and consumers demand a great user experience – including performance, speed and the workflow they require to accomplish a task. Our customers probably spend more time in our business applications during the week than social media outlets which have clean, seamless user experiences – it’s become expected that these great user experiences translate over to all applications, whether for work or fun.
Over the past decade, consumers have come to expect clean user interfaces, easily accessible and knowledgeable platforms and tools that allow them to get started immediately. In a recent article by TechTarget, a survey conducted by Intel identified 57% of respondents were using notebooks, 47% are using smartphones and 18% are using tablets to conduct business activities. They further used the term “IT Consumerization” – a premise “that everyone who interacts with your business is also a consumer of technology and the expectations they have for their business interactions should be no less than what they expect in using their consumer devices and applications.” Studies like this further prove the importance user experience, performance, and related front-end technologies have on the impact of your consumer satisfaction rate.
We’re not looking to build desktop-only solutions anymore – imagine being able to access and manage your data on the go with your mobile phone or on the plane from your tablet. Our applications should be easily accessible from most devices, and we’re working toward that goal moving forward. Liaison Technologies is investing in its front-end technology – from the user experience design, architecture development and customer research insight, we’re moving ahead to products that are aesthetically pleasing and great experiences for our end-users.